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Design for global players

This wheel loader is Caterpillar's contribution to the market of small, compact machines.
To one of the “big ones” like Caterpillar it is especially important to fulfil the existing demands on quality, to continue or improve the well-known appearance, and in this way to immediately put the machines in the proper market position.
Beside the wheel loader, the "Projekt 2000" comprised the new product lines of the mini excavator and the compact loader, both also designed by Mursch & Knopp.
The design concept by Mursch & Knopp had all details carefully thought out – which was certainly one good reason for winning the award
Designpreis 2000 of the Design Center
Stuttgart.

 

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